Restaurant Operator Spotlight: Bone Daddies
In a new series focusing on restaurant operators, Steve Hill, Head of Operations at the UK’s Bone Daddies, discusses the restaurant’s obstacles and successes through COVID-19. Despite the challenges presented by the COVID-19 outbreak, he illustrates how QSR Automations restaurant technology has enabled them to survive and thrive during the lockdown.
With seven restaurants and six delivery sites, the brand successfully pivoted to a more delivery-centric business model to stay afloat through the pandemic. By utilizing the data capabilities of their back-of-house technology, they instituted a few other unique approaches. One of these routes was menu engineering, in which they used data to identify their dishes with the most agreeable margins. Another was creating at-home meal kits, all centered around keeping the guest experience high. These approaches helped them trim unnecessary costs without diluting on quality.
Regardless of their increasing number of sites, the restaurant hardly considers itself a “chain,” at least in the traditional sense. See the video below to see how Bone Daddies, a self-proclaimed “ community-based ramen bar that really does give a shit!” has employed QSR Automations technology for its growth strategy.
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About the Author
The QSR Content team serves up relevant restaurant stories every week. Their collective interests include restaurant technology, SEO, off-premise dining, and 70’s-era Grand Funk Railroad.