Fourth of July: Restaurant Promotions, Prep, and Menu Ideas
Summer’s right around the corner and so is the biggest holiday of the season – Fourth of July. Approximately 41 million of Americans spend Independence Day outside their homes, making it a big opportunity to drive traffic to your restaurant. Do you have a Fourth of July restaurant promotions and menu plan in place? We rounded up our top ideas to attract more customers and improve the guest experience this July.
Fourth of July Discounts & Specials
Customers love any opportunity to save money on their meal. Offering a discount, free menu item, free alcoholic drink, exclusive holiday menu item, etc. is a great way to draw in traffic. Here’s a few restaurant 2015 Fourth of July deals to help you get some ideas:
- Carrabba’s Italian Grill offered a 20 percent discount off your whole check if you dined at their restaurant from July 2nd through the 5th.
- If you purchase a meal and drink at Boston Market from June 29th to July 3rd, you can bring in your receipt on the Fourth of July to receive a buy one, get one free meal.
- Pizza Hut offered a ‘Hot Dog Bites Pizza’ that included a mini hot dog crust for only $11.99.
Fourth of July Contests and Giveaways
Contests and giveaways on social media around holidays is a great way to increase engagement and brand loyalty. According to Adweek, “nearly 85 percent of people share branded content after entering a contest, almost 95 percent of entrants were aware of new branded content because of their competition habit, and almost 75 percent of survey participants said that social media competitions influenced their purchasing habits.”
Here’s a few Fourth of July inspired social media contests ideas:
Fourth of July Dish Name
Followers come up with a clever name for Fourth of July inspired dishes or drinks. The most creative name wins a prize.
Share a Post
Ask followers to share a Fourth of July promotional post. Do a drawing based on the followers that shared the post for a chance at a prize.
Have followers post their most festive Fourth of July outfit for a chance at a prize. You could do best family, individual, or even dog Fourth of July costume.
Advertise on social media that the first 20 people to make a reservation will drawing for a gift card to your restaurant. A restaurant reservation system is an easy way to manage these reservations and provide accurate wait times to those that don’t make an early reservation.
Catering & Carryout
There are many people that will choose to stay at home and cookout with friends and family rather than going out to eat. If you offer catering or carryout, get the word out there. Post your catering menu and any discounts you are offering on social media for a few weeks leading up to Fourth of July.
Do you have a nice patio area? It’s summertime so diners want to enjoy the outdoors. If you have the space for it, you could even set up activities for families to enjoy outside. Cornhole, face painting, live music, etc. are some ideas. If your restaurant offers a good view of firework shows, make sure to advertise this on social media!
Fourth of July will likely bring in a lot of families with children. Make sure you have enough supplies to keep kids occupied. Have a good stock of high chairs, coloring pages, and crayons.
Pull out all your red, white, and blue décor and make your restaurant feel festive. Some ideas would be patriotic floral arrangements, flags, festive balloons, etc.
Promote on social media
Whatever promotions you decide to go with, make sure to get the word out there on social media. Even if you aren’t able to do any special promotions, make sure to make a dedicated post on July 4th.
Fourth of July Menu Ideas
Light up the grill and spice up your menu for Fourth of July. Make sure to throw in a few holiday-inspired dishes to the menu to make it more festive. Here are some of our favorites.
Fourth of July Appetizers
Finger food and small snacks go great with a cookout.
Fourth of July Grill Ideas
Steak on the Fourth will always be popular, but don’t miss out on other options, too.
Fourth of July Sides
Make sure your restaurant has a few delicious sides to pair with the main course.
- Smoked Potato Salad
- Pesto Pasta Salad with Tomatoes and Mozzarella
- Watermelon Salad with Feta and Cucumber Pickles
- Roasted Peppers and Tomatoes with Herbs and Capers
Fourth of July Desserts
Don’t forget about your guests with a sweet tooth!
- Red, White, and Blue Brownie Pizza
- Red, White and Blue Cupcake Cones
- 4th of July Milkshakes
- Red, White, and Blueberry Ice Cream Pie
Fourth of July is America’s number one beer-drinking holiday. Make sure you have a good stock of a variety of beers for your diners. Also, don’t forget the Fourth of July inspired alcoholic beverages. Here are some of our favorites: Red, White, and Blue Sangria, Americano, Fourth of July, and Sparkling Pineapple Upside Down Martini.
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About the Author
Emily Wimpsett is a Content & Social Media Specialist at QSR Automations. Emily was born and raised in Louisville but considers herself a die-hard University of Kentucky fan. For college, Emily attended Indiana University Southeast and obtained a degree in Communications with a track in Advertising. In her free time, Emily enjoys just about every water related activity but she is partial to kayaking and whitewater rafting.