6 Steps For Your Valentine’s Day Restaurant Influencer Campaign Guide
Valentine’s Day is a time where people are inclined to spend more, buy gifts for their loved ones, and embellish the special date night with delicious, sensuous food. As a restaurant owner, it is a fantastic period to capitalize on the hype. There is no better way to do that than with the right valentine’s day restaurant influencer campaign. A recent survey revealed that 17% of companies spend half of their marketing budget on influencer marketing. That’s no coincidence. It can make your business reach new audiences and generate heaps of additional profits.
We’ll guide you through the 6 simple steps of preparing a successful holiday marketing campaign when working with influencers. Your Valentine’s Day restaurant influencer campaign will be quick, easy, and affordable with the right steps. Remember that working with influencers is about creating fun and engaging posts that connect with their followers. The goal is to create a special feeling that people want to be associated with, and with any luck, the sales will come flying in!
Creating a Valentine’s Day Restaurant Influencer Marketing Campaign
1. Setting Your Goals and Marketing Budget
The pandemic has been hard on everyone, with 80% of those surveyed showing significant signs of depression. The good news is that socializing has proven good for your body and mind; people want to get out and be with one another. With that in mind, let’s look at the first step in preparing a successful Valentine’s Day Restaurant influencer campaign: deciding how much you want to spend.
Your costs will include sending out gifts to influencers for tests and promotion, content production, influencer compensation, and photo shoots for your products. Your final expenses will depend on the particular influencers you choose. The higher their follower count, the more the asking price for promotion will be. However, you might cop a great deal if you do some research. Whenever possible, look for risk-averse options that can help lower your total costs.
2. Plan Your Campaign Before the Big Day
The timing of your Valentine’s Day restaurant influencer campaign requires some advanced planning. First, have your posts and campaign ready to go before Valentine’s Day. Two weeks before the holiday is suitable to start launching reminders. A week before Valentine’s Day, start launching your posts, and keep them running every day up to and including February 14th.
3: Find Influencers via Upfluence Live Capture
Now that you have your initial plans set, it is time to start looking for influencers to collaborate with. To do this efficiently, consider using tools like Upfluence Live Capture. These tools allow brands to find people with great social reach amongst their customers. Searching for potential influencers amongst your customers is a fantastic approach because you’ll know that they already like your brand. That leads to authentic content that connects with your guests. Alternatively, you can find influencers by searching for relevant hashtags and seeking out people with a high follower count.
4: Adjust Your Marketing Angle
It’s highly advisable to shape your Valentine’s Day restaurant marketing campaign to address problems that potential customers may face. Considering the challenges before restaurateurs like capacity maximums, you might consider centering your marketing efforts on off-premise dining options. For example, you might advertise the virtues of a parking lot, curbside date night. You could even rent a screen and show romantic comedies to help draw people out.
On the big night, get creative and playful with your customers by offering items like special desserts that feature aphrodisiac ingredients or Valentine’s Day cards. When working with an influencer, always remember to collaborate with your partners about whatever angle you might want them to highlight in their promotional posts. If you have enough budget, launching additional, non-influencer paid social media ads can also be a good idea.
5: Give Sales a Boost by Integrating Upfluence with Shopify
We mentioned it earlier, but the marketing tool Upfluence + Shopify Integration is particularly useful. Using tools, the Upfluence/Spotify integration allows brands to create specific promotional codes for their influencer campaigns. Influencers can use promotional codes as a call to action for followers. Also, promotional codes are a great metric for how many sales come in from which particular influencer campaign. If you see that one influencer is generating a lot of sales, you might want to book another run with that person.
6: Track Your Campaign
Once you have your Valentine’s Day restaurant marketing influencer campaign running, you can track your progress through restaurant key performance indicators (KPIs) or with tools like the aforementioned Upfluence. Using KPIs or apps like Upfluence allows brands to manage each campaign element, including content drafts, briefs, influencer payments, post-publishing schedules, and real-time performance stats. KPIs will give you a good insight into how your campaign is doing by calculating the ROI and the precise number of sales you gathered.
We hope you’ve gained some insight into planning and launching your Valentine’s Day restaurant influencer campaign. Valentine’s Day is one of the busiest times of the year for the restaurant industry, so it is best to start planning and preparing as soon as possible. If you have any tips, thoughts, or comments regarding influencer marketing campaigns, please share them in the comment section below!
Still on the search for tips to make lovebirds first-time guests? We have you covered! Click below and check out the simple steps you need to make your restaurant a must for patrons new or old.
About the Author
Thomas Glare started into the world of online marketing when he was hired as a copywriter for a small agency in Leeds. He rapidly wanted to learn more about marketing strategies, so he started to experiment on his blog until he figured out he has a natural knack for this. Since then, he collaborates with various publications, sharing tips on how to improve digital marketing strategies.