Top Reasons To Invest in Restaurant Video Marketing
As a restaurant owner, you understand how stiff competition can be as there are many other eateries out there to tempt your customers. To stay ahead, you need to actively promote your business to get loyal patrons back and lure new prospects into your doors. Actively showcasing your restaurant through creative means is key to building your brand. By incorporating restaurant video marketing in your campaign strategies and analyzing where to share them, you will help earn new guests hungry for more.
Cultivate Name-Brand Awareness
With attractive and stylish videos, your guests can get to know your brand. You can showcase your kitchen operations, highlight your dishes for the week, conduct employee profiles, and feature in-store events. Revealing these personal tidbits will endear you to your market, allowing them to know your mission and vision. In humanizing your business, you can boost brand awareness to a broader audience and stimulate customer engagement.
Videos can get your message across better than just pictures or plain words. That is why when your guests see touching videos that resonate with them, you build trust and cultivate a long-term relationship. Restaurants are about the experience and showing that experience fosters camaraderie and bonding. In developing rapport with your patrons, you can build toward long-term customer loyalty.
Video Shows Great ROI
When it comes to brand promotion, 83% of businesses find videos an excellent return on investment. Sharing videos on your social media platforms is affordable, costing less than print ads, radio spots, or TV advertisements. With free software and editing tools, it’s now effortless to make your compelling videos. You can even craft video content on your smartphone.
Imagine a video of your food designed to titillate the senses, enticing guests into your restaurant to satisfy their cravings. Restaurant video marketing allows for creativity and honesty in your marketing. You can do a kitchen tour, show your food prep, and interview your patrons to give honest reviews. A recent study found that 86% of Americans value transparency in their advertisement. Video allows you to tell your story in the best way possible to connect with guests and increase your profit.
It’s Going To Upgrade Your SEO Game
Incorporating videos on your site will give you better placement results on all the search engines. Remember, no matter how great your food offerings are, if people don’t know where to find your restaurant location and contact numbers, you will be in big trouble. Because Google has 63K searches per second every day, you need to make sure that your restaurant’s official website is on top of its search engine optimization (SEO) game.
The term SEO refers to the tools that ensure your site stays on top of search rankings. If you have good SEO, when someone Googles keywords or phrases related to your business, your restaurant will appear in the first few results. This high visibility will boost traffic to your website, resulting in a higher turnout of guests.
You’ll Get a Higher CTR in Emails.
If you email guests, implementing restaurant video marketing into your emails will boost your click-through rates (CTR). The click-through rate is the number of people in your target audience who engage with the content you send them. A robust CTR indicates that your patrons are interested in what you’ve sent out. You’ve spent a lot of time and effort crafting emails to your restaurant subscribers, so the last thing you want is for them to route your email in the junk or spam folder. You can help avoid this by including videos in your efforts, increasing your CTR by as much as 96%.
Video Encourages Social Shares
While there are many reasons why someone may share your content on social media, 68% of people surveyed want to reflect on their own identity. When people see compelling videos that touch the heart, they comment, like, and share it. Each of these interactions expands your brand’s reach because it increases engagement and traffic to your site.
Today, 3.8 billion people worldwide own and use a mobile device. Around 3 billion of those individuals use social media regularly, providing you with a large potential market to tap into, even when scaled to your area(s) of operation. Promoting your business where your guests’ hang out is crucial to your success.
Restaurant video marketing is a dynamic and engaging way to reach potential patrons at the right time and place. Keep in mind that YouTube is the second biggest search engine after Google. People love to watch videos. More than half of all customers want to see your videos. With a measured restaurant video marketing strategy in place, you can effectively grab onto the stomachs and hearts of your guests, ensuring you have a long, profitable future to which you can look forward.
How has the pandemic altered your course? Click the link below for our page containing helpful restaurant resources for the COVID-19 outbreak.
About the Author
Lidia S. Hovhan is a Digital Marketing expert and SEO guru. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals. You can find really professional insights in her writings.