Here’s the Reason You’re Losing Diners (plus, how to fix it)
The Saturday night flight
Picture a diner walking into your restaurant on a Saturday night. It’s busy, and they approach the host stand, where they are told it will be a 30-minute wait. They’re happy with that and add their name to the wait list before taking their place in the lobby with other customers also waiting to enjoy a delicious meal.
Thirty minutes comes and goes before they check in and are told they are next. Then, a large party is seated before them. They check back, and are told it’ll only be a few minutes more. At the 60-minute mark, they decide to leave.
The immediate lost revenue from the guest leaving is only part of the fallout. They will likely tell others—maybe on social media or by word of mouth—that this restaurant over-promises a shorter wait time than they are able to deliver. That’s a way to lose customers before they even walk into the restaurant.
No restaurant wants that kind of press.
Low-cost solutions? They may be high-risk
If your restaurant is using notebooks or a laminated table map with a grease pencil, you’re not alone. But, the risk of misquoting a wait time can be pretty high if these are your guest management tools. That’s where a guest management platform comes in. These solutions provide a suite of tools that can be customized to fit the needs of any type of table service restaurant.
A guest management platform does a lot of things for your restaurant—wait times are only a piece of the puzzle. They allow you to manage wait lists online and text your guests about their places in line. You can also provide a place for guests to check their places in line and make reservations for a return visit.
Since a guest management platform is always gathering data, many restaurants use this data to build their guests books, create a more personalized experience for their guests, and take a look at any operational inefficiencies in their front of house.
Learn more about guest management (for free)
If that sounds pretty good to you, then I want to invite you to learn more about a specific guest management platform—DineTime—and how it’s used by restaurants to help shape their guest experience using simple tools and data. As the resident product training specialist, I took the time to walk through some of the most-used tools and applicable situations in less than 30 minutes (I know you’re busy!) during a recorded webinar.
Just use the link below to access 30 minutes of free guest management training!