Restaurants have suffered the brunt of the coronavirus pandemic, serving as the unexpected economic and socio-political frontlines of the year's travails. As of this writing, 53% of restaurants are permanently closed, with a running total of $120B lost so far. The industry is at an ever-shifting …
Attracting new customers to your restaurant, while retaining loyal guests, is an ongoing effort. Restaurant marketing teams focus on many promotions throughout the year, from straight-forward percentage discounts to buy-one-get-one (BOGO) deals, to the "promo-with-a-twist" (For example, "BOGO meal …
