As the CV-19 pandemic has impacted restaurants around the world, restaurateurs are struggling to stay in operation after many cities have shuttered or limited public gatherings. To do this, owners and operators have pivoted to new strategies to keep in touch with customers confined by quarantine. …
A Message to the Industry, It's hard to imagine a more challenging time than right now for all of us. I'm sure you're probably spending every spare moment thinking about how to adapt and stay ahead in a rapidly changing and unpredictable environment — we are too. Rest assured that the health and …
With the onset of a pandemic, a rapidly percolating news cycle, and frequent global updates detailing COVID-19 guidelines, infection status, and death rates, there’s no way around it: we’re living in uncertain times. The outbreak is widespread and all-encompassing, actively disrupting lives and …
Raising your restaurant's profits without increasing stress can seem impossible. It's not an overnight process, and though the concepts are universal (generate more money than you spend), how you raise restaurant revenue is multifaceted. Fortunately, it's much easier than it sounds once you can …
Attracting new customers to your restaurant, while retaining loyal guests, is an ongoing effort. Restaurant marketing teams focus on many promotions throughout the year, from straight-forward percentage discounts to buy-one-get-one (BOGO) deals, to the "promo-with-a-twist" (For example, "BOGO meal …
Suppose you find that something on your menu isn’t quite working. You know it isn’t working in your gut, and your staff confirms it. Beyond that anecdotal evidence, you’ve used quantitative data analytics tools to inform your menu engineering, and you’re ready to take the next step. Learning how to …
