The COVID-19 pandemic has changed almost every industry across the world. Businesses are looking for new ways to break even and survive while others find opportunities to profit and succeed. It might be an uncertain time for the restaurant and hotel industry, but there is a silver lining as well. As …
Restaurant margins have always been tight, averaging between 3-5%. Having a steady and bankable incoming revenue stream has rarely been a reality for beleaguered restaurateurs facing sometimes insurmountable odds. While it’s impossible to fully gird yourself against the dangers of the future, …
A new month means new opportunities to reflect on the little rays of light that make life worth living. Before we dive into the good times, it’s important to contrast them against the shared struggles of the industry. When a lawsuit brought the Small Business Administration relief program to a halt, …
What’s the deal with geofencing? What even is geofencing? Specifically, what is restaurant geofencing and how can you use it to your advantage? That’s plenty of questions already, so let’s back up a little. When it comes to marketing your restaurant, there’s not a “one-size-fits-all” method. Imagine …
True crime narratives have captured public attention for years now, for a variety of reasons. Restaurants rely on trust every day, whether that’s in customers to honor their tickets or in guests to wear masks; crime stories fascinate us because they give us a glimpse at how things go when someone …
Social media marketing is an essential tool for any business, including restaurants. While the menu and quality of the food are indispensable, 45% of people claimed to have visited a restaurant for the first time based on its social media content. Moreover, social media marketing enables you to …
