As the digital age advances, restaurants have found numerous new opportunities to advertise and engage with audiences. Indeed, statistics show that 59.5% of the world’s population is now online, and restaurants are rightfully following suit. However, especially in a post-COVID digital landscape, …
Fourth of July: Restaurant Promotions, Prep, and Menu Ideas
Summer is here again and so is the biggest holiday of the season – Fourth of July. Many Americans spend Independence Day outside their homes, making it a significant opportunity to drive traffic to your restaurant. Do you have a Fourth of July restaurant promotions and menu plan in place? We rounded …
Guerrilla Marketing Ideas for Pub Owners
There are many things to love about owning a pub. You can be your own boss, serve up some great food and drinks, and meet interesting people. But what might put a bit of damper on this adventure is the stiff competition. The food and drinks scene is a highly competitive one, and success is not …
70+ Must-Have Restaurant Statistics
We believe in the power of stats, from data analytics to using research for your menu engineering. Every day, we dig deeper and deeper into the world around us through the lens of restaurant operations. We do that by seeking data that is both rich and current so that we can remain as up-to-date as …
Restaurants and the Minimum Wage
For the last year, the national minimum wage has dominated conversations in the U.S. The debate centers on the repercussions a raise to the minimum wage would have across the economy. Globally, the minimum wage varies from country to country, which is influenced by a number of socio-economic factors …
How to Enhance Food Tourism in your Restaurant
Foodies like me are eager to try out something new, delightful, and scrumptious. Adventurous eaters satisfy that craving with fine dining, a restaurant segment that has struggled to persevere pandemic restrictions. According to a recent study by Statista.com, the global foodservice market's size was …